Hyundai’s latest and most upscale foray into the luxury segment was revealed on Thursday at the New York auto show when the 2011 Equus sedan hit North America.
The Equus is revealed to be the most expensive Korean vehicle to land in the U. S. market, and whether or not it will receive an overwhelming response by U. S. consumers is what Hyundai has to now wait for. The company also served up more specifics about the Equus, which will start from about $55,000 when it goes on sale late this summer.
Power is drawn from Hyundai’s Tau 4.6-liter V8 making 385 hp and 333 lb-ft of torque (with premium fuel). It’s expected to get 16 mpg in the city, 24 on the highway and 19 combined.
The Equus is the third rear-wheel vehicle on this chassis, which has spawned the well-received Genesis coupe and sedan. The Equus is 7.2 inches longer than the four-door Genesis.
Hyundai is taking aim at a wide range of competitors with the Equus, including the Mercedes S550, the Lexus LS 460 and the Audi A8.
The interior is laden with leather and technology, including navigation, satellite radio and Bluetooth. The suspension has continuous damping control, and 19-inch chrome alloy wheels are standard.
“Equus takes Hyundai’s formula for intelligent luxury to a new level,” John Krafcik, CEO of Hyundai Motor America, said in a statement. “We’ve applied the lessons in engineering excellence we’ve learned with Genesis to the Equus, while adding a new level of customer experience that will further differentiate our take on luxury from the traditional premium brands.”