Mazda Motor Corporation has announced that it is setting its sights on reducing the fuel consumption of Mazda vehicles sold globally by an average 30 percent by 2015. This determined commitment will entail a holistic approach which includes using lightweight technologies, the upgrade of almost all of Mazda’s gasoline engines, introducing a Smart Idle Stop System, a new gasoline rotary engine and new diesel engines worldwide. By 2015, Mazda will have renewed almost its entire powertrain lineup and, from 2011, through steadily developing safe, lightweight, new generation platforms aims to reduce the weight of its new vehicles by 100 kilograms or more.
Certainly, much of Mazda’s work will lie in the form of powertrain enhancements. By 2011, every gasoline motor offered in a Mazda will utilize direct-injection fuel delivery, in an aim to boost power by 15 percent and improve fuel economy by 20 percent. At the same time, Mazda also plans on launching a new family of turbo-diesel engines, intended to be sold in global markets.
One new engine may be of particular note to enthusiasts – a revised rotary. Mazda says work on the next-generation Wankel motor – codenamed 16X – is currently underway. Few details have surfaced as of yet, but Mazda does note the next motor, likely slated for the RX-8′s successor, will also make use of direct-injection.
Mazda is driven by its long-term vision to provide all its customers with first-rate environmental and safety features as well as driving pleasure. This means that Mazda owners are assured of driving cars that continue to provide the fun-to-drive feeling that will keep them coming back for more, while still having the peace of mind that their Mazda is environmentally-friendly and safe to drive.
Mazda is also making itself known in the area of carbon neutral bioplastics. Developed in collaboration with government, industry and academia, Mazda intends to expand the applications of this new source of eco-friendly material. Already, bioplastics are used in the new Mazda5 Hydrogen RE Hybrid and, in June 2008, Mazda commenced the Mazda Bioplastic Project to develop a bioplastic made from non-food-based cellulosic biomass. The project aims to have the bioplastic ready for use in vehicles by 2013.